EA has revealed that over a quarter of a million Madden 22 players make use of the accessibility colorblind settings.
During Global Accessibility Awareness Day (GAAD) yesterday, EA reminded users of the Accessibility Patent Pledge which the company unraveled back in 2021. In part of the video to the initial EA tweet, it was revealed that “over a quarter of million of our Madden 22 player community have used the colorblind setting.”
The video then shifts through a montage of the settings available in the sport’s title, from normal, Deuteranopia, Protanopia, and Tritanopia.
Those who may have missed it last year, the company made a pledge to share its accessibility-centered technology with the industry. This included technologies that target the breaking down of barriers that players with disabilities face, such as vision, hearing, speaking, or cognitive conditions. It’s also shared royalty-free, meaning there won’t be royalties or license fees to pay.
The patents include the Ping System that originally spurred from Respawn Entertainment’s Apex Legends. Image processing that “improves visibility of colors to optimize for color vision deficiencies.” Automatic contrast ratio detection “to meet contrast ratio standards or thresholds.” And finally, a way to generate personalized music “based on a user’s hearing information and stylistic preference.”
