Sony Interactive Entertainment (SIE) has joined Disability:IN’s “Are you IN?” campaign that aims to encourage more businesses in “advancing equality and inclusion”. Jim Ryan, CEO of SIE is one of the 57 CEOs that has signed the open letter.
The letter details that there are over 1 billion people globally that have a disability, and that the campaign looks to bring inclusive hiring, contracting with disability-owned business enterprises, and creating accessible tools and technology for all. Disability:IN details that research shows disability-inclusive companies “stand to gain as much as 28% higher revenue, double the net income and 30% higher economic profit margins than their peers.”
Jim Ryan also had words to share in an official Sony Interactive Entertainment announcement: “At Sony Interactive Entertainment, we strive to create products and experiences accessible to people of all abilities.” He said, “Our commitment to supporting an inclusive environment for our community of players, developers, employees, and partners is core to our business and builds the foundation for our mission: to connect the world through the power of play. We are proud to join Disability:IN to help workplaces become more inclusive, accessible, and equitable to all.
It’s also detailed that “each signatory commits to leveraging the Disability Equality Index (DEI), a comprehensive benchmarking tool for disability inclusion created by Disability:IN and the American Association of People with Disabilities.” As such, SIE will be taking part in this years DEI.
Jill Houghton, President and CEO, Disability:IN said in the SIE announcement: “Sony’s commitment to making technology platforms accessible to customers with disabilities has opened up gaming to millions of people.”