Sony Interactive Entertainment joins Disability:IN’s “Are you IN?” campaign

Ben Bayliss2 minute read

Sony Interactive Entertainment (SIE) has joined Disability:IN’s “Are you IN?” campaign that aims to encourage more businesses in “advancing equality and inclusion”. Jim Ryan, CEO of SIE is one of the 57 CEOs that has signed the open letter.

The letter details that there are over 1 billion people globally that have a disability, and that the campaign looks to bring inclusive hiring, contracting with disability-owned business enterprises, and creating accessible tools and technology for all. Disability:IN details that research shows disability-inclusive companies “stand to gain as much as 28% higher revenue, double the net income and 30% higher economic profit margins than their peers.”

Jim Ryan also had words to share in an official Sony Interactive Entertainment announcement: “At Sony Interactive Entertainment, we strive to create products and experiences accessible to people of all abilities.” He said, “Our commitment to supporting an inclusive environment for our community of players, developers, employees, and partners is core to our business and builds the foundation for our mission: to connect the world through the power of play. We are proud to join Disability:IN to help workplaces become more inclusive, accessible, and equitable to all.

It’s also detailed that “each signatory commits to leveraging the Disability Equality Index (DEI), a comprehensive benchmarking tool for disability inclusion created by Disability:IN and the American Association of People with Disabilities.” As such, SIE will be taking part in this years DEI.

Jill Houghton, President and CEO, Disability:IN said in the SIE announcement: “Sony’s commitment to making technology platforms accessible to customers with disabilities has opened up gaming to millions of people.”

This week, an April update arrived to the PS5 platform that introduced a zoom function and the ability to adjust player voice comms. You can also read our review on the console here.

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Ben is the one in charge of keeping the content cogs at Can I Play That? turning. Deafness means that he has a focus on discussing captions, but with experience in consultancy and advocacy, he covers what bases he can. Having written about accessibility in video games at DualShockers, GamesRadar+,, Wireframe, and more he continues his advocacy at CIPT. He was actually awarded a Good Games Writing award for an article he wrote here! He enjoys a range of games, but anything that’s open-world and with a photo mode will probably be his cup of tea. You can get in touch with him at:

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